Case Study: Converting Content Into Cashflow

Cash flow is a major concern for clubs at present. Public health measures mean that many traditional fundraising methods are not possible. Clubs who might want to raise funds while offering value to their members could look at turning their content into cashflow.

Most clubs offer content to their members such as video highlights, photography, match reports and archive material. Some are looking further into live streaming and podcasting.

This type of content costs little or nothing to produce but can offer real value to members. What if they were willing to pay for some of it? Tom Savage is a content creator, founder of ThreeRedKings.com and a specialist in this field. He spoke at the IRFU Webinar: Online Fundraising Options For Rugby Clubs.

Reference to specific online platforms in the Webinar: Online Fundraising Options For Clubs or its case studies does not constitute an endorsement by the IRFU. Clubs are encouraged to show due diligence in assessing their online fundraising options and show comply with all necessary regulations.